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Delta isn't the first company to fail its customers in a massive way, and it won't be the last. Ultimately, these instances unearth opportunity - a chance to be transparent and win customer loyalty for the long haul. Mistakes happen, and that's okay. Brands can come away from failure stronger than ever as long as it's handled the right way.

"From small customer service hiccups to massive debacles, here are four tips to help you come out of any crisis stronger than ever before.”