Monday, October 19, 2015

How does Tote Inc. fix its image after the El Faro tragedy?
Jacksonville Business Journal
Volkswagen, Tylenol, Jack in the Box have all gone through it. Now it's Tote Inc.'s turn. In the aftermath of a tragedy — in this case, the sinking of El Faro and its 33 crew members — the public relations and crisis communication that comes after ...

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Freelance writer with a big dream to get published one day. This is at least 3 books waiting to get out of my brain. Words are my life. Oh… and shoes.

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