Monday, February 22, 2016
MLive.com | Uber's PR nightmare after Kalamazoo shootings MLive.com "Having said that, I would argue that ethics as well as crisis communication theory would say that Uber is responsible in part for this, even if not directly to blame. "The public and even law enforcement may wonder how Uber vets its drivers as safe ... |
Rapid City Journal | Transgender former council member in Rapid City speaks out against bathroom bill Rapid City Journal Over the other desk hangs a wooden shelf full of cookbooks, the DSM-IV mental health textbook, tax guides, business writing basics, cyber marketing, and medical reference manuals hedging in a few standouts like the Holy Bible, and a slender volume ... |
Sunday, February 21, 2016
"Long and complex reports, such as corporate annual reports, can place a heavy burden on readers."
Bovee & Thill's Online Business Communication Magazines's insight:
Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make online reports easy to consume, if reports are crafted with readers' needs firmly in mind.
The London-based holding company WPP Group is the world's largest marketing communication services firm, with more than 150 component companies involved in every conceivable aspect of advertising and related business activities. All together, WPP companies have nearly 180,000 employees in more than 100 countries. Trying to report on the annual progress of an organization this complicated is no easy task, but WPP's intelligent, reader-friendly choices make its online annual reports easy to navigate and read.
The slides we've prepared show eight screens from WPP's 2014 annual report, along with helpful annotations and lecture notes.
Read more and download slides.
The Focusing Series presents It's All Connected, Session I: The Art of Branding Jamaica Plain News This six session series takes artists through branding and audience building, marketing and social media, business writing such as marketing materials and contracts, how to properly price products and services, and how to sell your work both in the ... |
"Long and complex reports, such as corporate annual reports, can place a heavy burden on readers."
Bovee & Thill's Online Business Communication Magazines's insight:
Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make online reports easy to consume, if reports are crafted with readers' needs firmly in mind.
The London-based holding company WPP Group is the world's largest marketing communication services firm, with more than 150 component companies involved in every conceivable aspect of advertising and related business activities. All together, WPP companies have nearly 180,000 employees in more than 100 countries. Trying to report on the annual progress of an organization this complicated is no easy task, but WPP's intelligent, reader-friendly choices make its online annual reports easy to navigate and read.
The slides we've prepared show eight screens from WPP's 2014 annual report, along with helpful annotations and lecture notes.
Read more and download slides.
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